10 Small Business Marketing Tips and Tricks

   

  1) Know you Customer:

• Describe why they want to buy your product?
• When you know the motivation, you can target the product to the correct customer base.

  2) Create a Survey:

• Create a survey and mail it to your potential customers to know what motivates them to buy your product.
• Promote your product by giving special offers or coupons or tell them about your product that they can give themselves as a gift.

  3) Two set Approach:

• Step 1: To show your expertise offer free "fact Sheet" to your customers.
• Step 2: Add these Customers to your mailing list and mail them often.

  4) Promote Current Events:

• Promote your product in a better way by doing Tie-up with trends and current event programs like Olympics, World Series etc.
• One can gain valuable credibility by association with known group.

  5) Business Cards:

• Make a memorable business card make your small business card your mini-brochure. To make it more attractive use different shades, back of the card for more information.
• Give several cards to business associates who might be able to promote your business. Give a card to everyone you meet, and put one in every letter

 6) Three secret of marketing:

• you must be consistent. Why does McDonalds advertise every day on every channel? Is there anyone in the USA who hasn't heard of McDonalds? The marketing message must be constantly reinforced. Your customers will forget you if they don't hear from you.

 7)  Use One media use to direct your customers:

• Media plays an important role in order to advertise product to reach your target market for instance if target market is teens is with radio or face book.

8) Use Supplier and Vendor for information:

• Talk to your suppliers and salespeople who call on you, they know more about your competition than anyone else.

9) Track clients special requests:

• Create a special form in order to track special request from your customers regarding the product or some special services and weather you can meet these requests or not.
• when you keep track periodically you can study these forms and analyze your customers interest in your new product or service that your could offer.

 10) Be an expert:

• offer Seminars, seminars help cement relations with current customers, attract prospects, and increase your company's exposure.
• Follow-up with attendees by mail or in person.

References:

http://www.smalltownmarketing.com/101_marketing_ideas.html

http://smallbiztrends.com/2016/06/top-free-business-listing-sites.html